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Author Topic: Why the Name JestServers.com ?  (Read 1977 times)

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Offline jest

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Why the Name JestServers.com ?
« on: July 25, 2010, 02:29:37 AM »
If you've read the About page, you have a basic understanding behind how we started and why.
In short, my nick name was Jest, I like hosting servers of all types, eventually made a webpage to put up forums and info about all the services I ran called http://jestserver.com in 2006 which I still have.
People really love the servers, started wanting their own, and we've been growing ever since.

Now that we have several locations in the US and EU, the name seems to be a not so wise business choice.  Many people by the name alone have no clue what we offer.  We bought up http://jestgameservers.com but then people think I'm saying justgameservers.com which is taken by a squatter.  If you want to buy it for me that'd be great :) .
Of course it's not perfect, as we also host voice servers, web, dedicated servers, and lots more.
People also say jetservers.com which is also owned by a squatter, and justservers.com is a 10 year old company that's quite popular with selling server hardware I believe.

So then I started trying to think of other business names to come up with, puregameservers.com we bought, indiegameservers.com (we host a majority of indie games), and more.

The trouble of rebranding all of our banners, servers, game servers, billing, LLC license, Tax forms is daunting though.  Not to mention I think JestServers.com actually has some what of a name for itself.

Let me know what you think, should we change names?  JestServers.com cool ? I'm interested in hearing your thoughts.
« Last Edit: July 25, 2010, 02:35:47 AM by jest »

Serj_Targarien

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Re: Why the Name JestServers.com ?
« Reply #1 on: July 28, 2010, 12:27:23 PM »
I think jestservers is just right, it has some personality to it. Other game server hosting companies have much more generic names. Also, it is an original name that has 10 years history behind it and changing it now could be confusing and it also could a little trouble to rebrand all the banners, etc.

Just keep it on with it, it is facts and not names what makes companies great (It is just me or that rhymes?, not sure if it makes any sense in English though). ;) Keep up the good work!

Offline jest

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Re: Why the Name JestServers.com ?
« Reply #2 on: July 29, 2010, 03:53:12 PM »
Thanks Serj :)

Offline dirtyjob

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Re: Why the Name JestServers.com ?
« Reply #3 on: July 30, 2010, 09:55:25 AM »
i agree, the name as it stands does have a great reputation, i see branded servers all over and thats what brought me here in the 1st place.

Offline jest

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Re: Why the Name JestServers.com ?
« Reply #4 on: July 30, 2010, 01:42:01 PM »
Thanks DirtyJob :)
Well I'll sleep better tonight haha

Offline Nekronata

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Re: Why the Name JestServers.com ?
« Reply #5 on: October 19, 2010, 03:32:20 AM »
The name says much more then many other company names in the PC business ;).

Offline jest

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Re: Why the Name JestServers.com ?
« Reply #6 on: October 21, 2010, 07:33:49 PM »
Thanks Nekronata :D